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Last updated: 19 August 2025
This is a simple guide to pay mix. You will learn what the pay mix ratio means for fixed pay and variable pay, the components of a compensation package, typical structures and benchmarks, how to calculate on target earnings and run it in payroll, plus risks to avoid.
What is pay mix
Pay mix refers to the split between fixed base salary and variable pay. Mix is the ratio of guaranteed pay to upside rewards such as bonuses, sales commissions, target incentives and long term incentives. Some teams include benefits in the compensation mix to show the full compensation package and total pay.
Key terms
Term
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What it includes
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How it is used
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Fixed pay or base pay
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Fixed base salary or hourly wage
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Stability for employees and budget planning for companies
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Variable pay
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Bonuses, commissions, short term incentives, profit sharing
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To motivate employees toward company goals
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Total cash compensation TCC
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Base salary plus short term variable pay
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Used for annual budgeting and pay review cycles
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On target earnings OTE
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Base salary plus target incentives at 100 percent performance
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Common for sales roles and account executives
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Target total compensation
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OTE plus the expected value of long term incentives and benefits
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Used for executive offers and senior hires
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Pay mix ratio
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Ratio of fixed pay to variable pay for a role
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Guides pay mix policies and offer letters
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How to calculate pay mix
Example
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Base salary 40,000 and target bonus 20,000
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OTE 60,000
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Pay mix ratio 67 percent fixed and 33 percent variable
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Two roles can have the same total pay yet very different mixes
Components of pay mix
Four levers shape the right balance for each role.
Base salary or guaranteed pay
Fixed base salary is the anchor of employee pay.
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Provides income certainty for employees and their families
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Enables workforce planning and payroll forecasting for HR and finance
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Reflects role scope, skills, local talent supply and industry norms
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Forms the baseline for calculating pay mix, OTE and target total compensation
When to lean on fixed pay
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Roles with longer decision cycles and hard to measure output
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Compliance or service roles where quality and consistency matter most
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Markets with higher risk sensitivity among employees
Short term incentives bonuses and commissions
Short term variable pay links performance to reward.
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Bonuses
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Annual or quarterly awards tied to KPIs, profitability, project delivery or customer outcomes
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May include discretionary elements with clear pay mix policies to ensure employees trust the process
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Sales compensation
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Commissions based on sales quota, sales cycle stage and transaction volume
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Common structures for sales reps, sales representatives, account executives and a sales manager include a 60 40 pay mix up to a higher percentage of fixed for complex sales
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Plans align to the sales process from prospecting to closing deals and the purchasing decision
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Design choices
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Rate type flat rate, tiered rate, accelerators for over target performance
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Credit rules to avoid overlap when multiple sales team members touch a deal
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Clawbacks and returns handling to protect the business
Good practice
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Keep measures few and clear
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Pay for results the role can control
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Document how to calculate pay mix and commissions so most companies can audit results
Long term incentives equity stock performance shares
Long term incentives support retention and multi year value creation.
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Instruments
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Who uses them
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Purpose
Plan design notes
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Define performance periods and vesting schedules
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Use clear metrics such as revenue growth or total shareholder return
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Communicate the expected value so employees see the upside without overpromising
Benefits and perk mix
Benefits complete the compensation strategy and support wellbeing.
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Core benefits
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Pension or workplace retirement plan
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Health cover and life assurance
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Paid leave and family support
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Flexible benefits and salary sacrifice
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Allow employees to tailor perks within a set budget
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Common options include cycle to work, childcare, learning funds and devices
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Perks that fit company culture
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Remote work packages, home office stipends, travel support for sales employees
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Wellness allowances and volunteer days
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Why it matters for pay mix strategy
Common pay mix ratios and benchmarks
Here is how the numbers usually stack up.
Typical structures in sales and non sales roles
Sales compensation pay mix varies by role, deal size and sales cycle length.
Role
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Typical pay mix ratio fixed variable
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Notes
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SDR or BDR
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70 30 to 80 20
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Qualifying leads. Lower transaction value.
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Account executives mid market
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60 40 to 70 30
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Closing deals with moderate sales quota.
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Enterprise account executives
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50 50 to 60 40
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Long sales process. Larger purchasing decision.
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Sales manager
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70 30 to 80 20
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Mix of team and personal target incentives.
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Customer success with renewal targets
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70 30 to 80 20
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Variable pay tied to retention or expansion.
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Non sales professional roles
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90 10 to 100 fixed
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Variable pay is a small portion or none.
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These ranges are guides. The right pay mix depends on the sales process, transaction volume, and how much control the role has over outcomes. Most companies set the same total pay as OTE for planning and then adjust the split to fit the role. That helps motivate employees without pushing undue risk onto base pay.
Sector and seniority differences in US and UK
Pay mix shifts with industry norms and level.
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Entry and junior roles lean to fixed pay for stability and training time.
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Senior specialists and executives carry higher variable pay and long term incentives. In UK large listed firms, a typical CEO pay mix shows about 28 percent fixed and about 72 percent variable when you include bonus and LTI.
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Finance often uses larger cash bonuses. Tech leans on equity for upside rewards. Services and operations keep a higher fixed base salary and smaller annual bonuses.
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Local rules and market practice vary across different countries, so benchmark each location before you determine the right balance.
Administrative implementation and payroll considerations
Good design needs clean operations.
Systems for tracking fixed and variable pay
Build a simple flow from data capture to payroll.
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Core data
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HRIS holds base salary, grade, location and currency for each employee.
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CRM or project systems capture sales quota, attainment and other KPIs for variable pay.
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Define target incentives and OTE per role to calculate pay mix ratio and on target earnings.
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Calculation
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Use a commission or bonus engine to rate transactions and apply rules.
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Connect performance events to pay through approved KPIs.
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Reconcile total cash compensation monthly. Keep audit trails so finance can validate same total pay across teams.
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Integration
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Send fixed pay and variable pay files to payroll each cycle.
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Map cost centres and general ledger codes for reporting by business unit.
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For different countries, align to local tax and benefits rules before payment.
Managing overlap and variable structures
Prevent disputes and double counting.
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Set clear credit rules for team deals to handle overlap across sales reps, account executives and a sales manager.
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Define commission draws and guarantees by time limit and recovery method.
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Use multi tier incentives with accelerators for over target performance and decelerators for discounting.
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Cap extreme outcomes where risk is high and create exception controls for manual adjustments.
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Document how to calculate pay mix and list examples so managers apply policies the same way.
Communication and employee understanding
Clarity keeps trust high.
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Publish plain plan documents, pay mix policies and examples that show how target incentives turn into total compensation.
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Issue individual statements that show fixed base salary, variable pay earned, benefits and any long term incentives.
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Train managers to explain compensation mix, sales compensation rules, and how results map to pay.
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Review annually against market trends so employees see that you benchmark and ensure employees are treated fairly.
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Align messages to company goals and company culture so the plan helps incentivise employees and supports the right pay mix.
💡Tip: keep measures few, automate the maths, and close each period quickly. That makes the compensation package predictable while still rewarding performance.
Advantages of optimising pay mix
Get the split right and the plan starts doing the heavy lifting.
Talent attraction and retention benefits
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The right pay mix signals fairness and ambition.
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A clear base salary gives stability. Target incentives and on target earnings show upside rewards.
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Top talent compares total compensation across offers. A balanced compensation mix helps you win close calls.
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Local talent markets differ. Tune fixed pay and variable pay by city and country to match supply and cost of living.
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Offer letters that show same total pay with different splits let candidates choose the balance they prefer.
What candidates notice
Element
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What reassures them
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Why it matters
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Base pay
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Solid fixed pay and grade
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Covers bills and reduces risk
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Variable plan
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Simple rules tied to outcomes they control
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Builds trust and motivation
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Benefits
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Pensions, health, learning and remote work support
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Raises perceived value of the compensation package
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Progression
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How OTE grows with skills and impact
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Signals long term career value
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Motivation and performance alignment
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Variable pay maps effort to results. It focuses people on company goals.
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Sales compensation links earnings to the sales cycle, sales quota and transaction volume.
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Non sales incentives can track delivery, quality and customer outcomes.
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Base pay supports calm execution. It keeps performance steady through slow months.
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Clear scorecards help ensure employees know exactly how pay connects to output.
Flexibility in cost and risk management
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Shifting a small portion of pay into variable components creates budget room when volumes dip.
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A higher percentage variable suits roles that directly influence revenue.
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Fixed pay anchors ethics and reduces pressure to game metrics. The balance is the critical component.
Budget impact by structure
Typical pay mix
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Cost predictability
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Spend elasticity
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Useful when
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Watch outs
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90 10
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Very high
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Low
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Operations, service, compliance
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May under reward star performers
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70 30
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High
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Medium
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Mid market account executives and project teams
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Needs clean KPI data
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60 40 pay mix
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Medium
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Higher
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Sales with clear attribution and stable pricing
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Earnings volatility year to year
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50 50
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Lower
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Highest
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Enterprise sales with long cycles
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Retention risk in weak markets
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Risks and pitfalls to watch out for
Strong plans are simple, fair and legal. Here is what can trip you up.
Overly complex or skewed structures
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Too many measures and tiers confuse employees and slow payroll.
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Over emphasis on variable pay increases stress and short term behaviour.
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Plans that pay on activity rather than results invite gaming.
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Commission draws and guarantees need limits and clear recovery rules.
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Most companies should document one calculation path per plan so managers can calculate pay mix and earnings the same way.
Complexity checklist
Risk
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Signal
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Fix
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Plan sprawl
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More than three measures per role
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Cut to the few that predict success
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Skewed incentives
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Very high variable with low base pay
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Rebalance to protect ethics and wellbeing
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Double credit
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Two teams claiming the same deal
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Define primary credit and split rules
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Black box maths
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People cannot recreate payouts
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Publish examples and rate cards
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Pay inequality and fairness issues
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Different pay mix across similar roles creates mistrust and may breach pay policies.
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Opaque criteria on target incentives can mask bias.
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Comparing sales reps or account executives only on revenue can penalise harder territories and newer pipelines.
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Use ranges for typical pay mix by role. Calibrate against market trends and document exceptions.
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Review by gender, ethnicity, location and tenure. Align to your compensation strategy and company culture.
Regulatory and tax complexities
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UK
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Salary sacrifice requires a contractual change and must follow HMRC rules.
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Some benefits qualify for favourable tax treatment such as pensions and cycle to work. Others may create taxable benefits and need reporting.
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Keep records for pay and benefits. Ensure accurate reporting through payroll and any required year end forms.
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US
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Bonuses and commissions are supplemental wages for withholding. Payroll must apply the correct method.
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Equity has different tax points. RSUs are taxed on vest. Options can be taxed on exercise or sale depending on type.
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Multi state and local rules vary. Check treatment before you finalise pay mix strategy.
Keep plans simple, explain them well, and audit them often. That is how you protect employees and the business while keeping the optimal pay mix working for you.
Employee scheduling and Time-tracking software!
Disclaimer
Please note that the information on our website is intended for general informational purposes and not as binding advice. The information on our website cannot be considered a substitute for legal and binding advice for any specific situation. While we strive to provide up-to-date and accurate information, we do not guarantee the accuracy, completeness and timeliness of the information on our website for any purpose. We are not liable for any damage or loss arising from the use of the information on our website.